Three Strategies for Opening a Pool or Aquatics Center
Going to the pool never gets old, whether you're a kid counting down the days for school to get out or a hardworking professional that takes a dip each morning before going to the office. There are plenty of people that will gladly pay for day passes or memberships to a pool or aquatics center. This can be a great business to get into if you have a passion for aquatics. However, the key is to make the right decisions and figure out how to offer your customers the best experience. To adopt the right mindset when you're thinking of opening a commercial pool business, take a look at the points below.
Pinpoint your demographic and figure out how you'll serve them.
When you're about to open an aquatics business, you need to first figure out who you want to serve. Catering to small children who want to float and splash will look different from offering Olympic-size pools to competitive swimmers. Once you know your demographic, you'll be able to come up with a business model that supports it. For instance, if you're going the exercise route, you need to be able to market to the public in a way that explains the health benefits of swimming. Teach the public how they will be stronger, more confident, and more flexible by swimming regularly at your aquatics center. Since running a commercial pool incurs lots of overhead costs, you need to knock it out the park when learning your target audience.
Speak to top-of-the-line custom commercial pool builders and architects.
Your business can't stay afloat unless you invest serious time into getting the highest quality, best-designed commercial pool possible. First of all, get your permits in line and start taking bids from swimming pool builders. You'll pay an average of about $25,000 on a quality pool, so get lending and put together a financial package that makes sense. Always look into the latest cleaning and filtration processes so that you get plenty of great years out of your pool once it's installed. Seek out businesses like Hollywood Pools and Spas for more information and assistance with getting your pool built.
Keep your facilities clean and updated.
To keep the customers coming, take pride in your facility. This starts by maintaining the pool tirelessly, keeping the water clean and filtered, and making sure all swimmers are safe and protected. Throw in features they'll love, such as hot tubs and saunas. Definitely take the time to clean bathrooms and locker rooms so that your customers have an overall positive experience.
These strategies will be a huge help for you as you set out to open your own aquatics business.